Located at the bustling Jalan Tun Razak in the heart of Kuala Lumpur, this 27-storey hotel development embodies the bold, energetic spirit of IME, a leading force in the entertainment industry. The design takes inspiration from the client’s vibrant presence in entertainment, with a distinct ruby red theme that symbolizes passion, creativity, and luxury—all while maintaining the approachability and charm of a 3-star hotel.

The hotel will not only provide comfortable accommodations but also act as the headquarters for IME, seamlessly blending hospitality with the functional needs of a dynamic entertainment hub. The architectural expression reflects this duality: a sleek, modern tower with eye-catching ruby red accents integrated into the facade, creating a striking visual identity that stands out in Kuala Lumpur’s skyline.

The facade will feature a combination of reflective glass and metallic finishes, contrasted by bold red elements that flow throughout the building’s form, from its entrance canopy to vertical fins that wrap around the tower. These design choices evoke movement and dynamism, resonating with IME’s entertainment roots, while also lending a sense of sophistication to the structure.